External Sales Representative - Construction

Job Overview

We are looking for a motivated and results-driven External Construction Sales Representative to drive our business growth by managing key accounts and expanding our customer base. If you're passionate about sales, customer experience and service, and contributing to a dynamic team, this is the opportunity for you! You will be representing some of the finest brands in the Industry such as Bobcat, Bomag, Husquvarna, Milwaukee and many others.

Key Responsibilites

Performance measures

• Ability to meet and exceed set sales and margin targets and KPIs.
• Demonstrating consistent sales growth year over year.
• Achieving and maintaining optimal margins on all sales activities.
• Success in securing new business opportunities and maintaining a strong client base.
• Efficiency in managing time and sales activities to optimise profitability.
• Controlling costs, optimizing pricing and achieving sales revenue and margin goals, with a focus on long-term customer relationships and sustainable profit growth.

Sales & Account Management

• Spearhead sales activities for assigned accounts and territories, ensuring exceptional service and product consistency.
• Build and maintain lasting relationships with both current and prospective clients to grow revenue and drive customer and experience satisfaction.
• Track and follow up on leads, referrals, and sales opportunities to secure new business.
• Presenting the sale of company products and services to current and potential clients including preparation, submission and progression of quotations.
• Plan and prioritise personal sales activities and customer/prospect contact towards achieving agreed business aims, including sales and margins.
• Maintain up-to-date product knowledge to enhance client interactions and business decisions.
• Represent the company at trade shows, events, and product demonstrations to enhance brand presence.
• Share feedback and insights from field activities with internal teams.
• Collaborate effectively with internal teams to close deals and ensure smooth transitions from sales to delivery.
• Coordinate special sales initiatives to support company goals
• Maintain OEIO, quotations, and pricing.
• Keep customer account database up to date.
• Resolve client concerns promptly, ensuring customer loyalty and satisfaction.

Performance & Growth

• Meet and exceed sales and margin targets, driving both growth and profitability for the business.
• Plan and prioritize your sales activities to maximize efficiency and success, always aiming for the highest margins.
• Following up on new leads and referrals resulting from field activity.
• Identify sales prospects and contact these and other assigned accounts

Market Intelligence & Product Expertise

• Stay ahead of industry trends and competitor activity to provide insightful feedback and strategic recommendations.
• Represent the company at trade shows, events, and product demonstrations to showcase our offerings and strengthen brand presence.
• Maintain up-to-date knowledge of products and services to continually improve client interactions.

Collaboration & Coordination

• Collaborate with internal teams to close deals and ensure a smooth transition from sales to delivery.
• Play an active role in coordinating special sales activities and stock reduction initiatives.
• Communicate new product and service opportunities, special developments, information or feedback gathered through field activity to appropriate members of the team.
• Ensure allocated vehicles and equipment is maintained in a clean safe, serviceable, and secure condition.

Skills & Experience

• Proven track record of direct sales experience with a strong ability to build rapport and close deals.
• Experience in construction & Plant sales is preferred.
• Familiarity with preparing customer quotations and sales transactions.
• Strong organizational skills and excellent time management.
• Exceptional customer service skills, with a commitment to providing a positive experience at every touchpoint.
• Proficiency in Microsoft Office (don’t worry, we’ll provide training on our specific systems).
• A self-starter who can work independently while thriving in a collaborative team environment.
• Adaptable and resilient, with the ability to take on new challenges and respond positively to change

Additional Requirements

• A valid UK driving license (with no more than 6 points).

Benefits

• Accredited Living Wage Employer
• Pension scheme
• Death in Service Scheme
• Cycle to Work Scheme
• Employee discount
• Discretionary annual bonus, based on company performance
• Extra holiday after one year